Our Focus
One Purpose. One Product.
At SafeDay, we have a clear and single focus: empower frontline teams in high-risk industries to work safer, smarter, and more productively -- by building the best frontline solution for them. We don't serve multiple markets, maintain a portfolio of unrelated products, or spread our attention across industries we don't understand.
This focus allows us to deliver a deeply tailored solution and a level of service and partnership that larger, multi-product, multi-market vendors cannot match.
SafeDay is developed and operated entirely in-house from our Singapore office under a co-located DevOps model -- the people who build SafeDay are the same people who run it. There are no handoffs, no outsourced dependencies, and no gap between what gets built and how it gets supported.
Singapore positions us at the centre of one of Asia's strongest technology and innovation ecosystems, while giving us direct access to customer operations on both the west and east coasts of Australia, across Asia, and into Europe and the Americas. Our customer engagement, implementation support, and partnerships extend across these regions -- giving our customers access to people who understand their operation, speak their language, and work in their timezone.
Our Story
Built With the Frontline. Proven Across 100+ Sites.
SafeDay was born out of a co-innovation initiative with a large mining company on active mine sites in Western Australia and Queensland -- specifically to address long-standing challenges faced by frontline teams. These included the clutter and complexity of paper-based systems, the limitations of first-generation mobile apps, and the poor fit of back-office HSE platforms to frontline environments. What was missing from the company's broader safety improvement agenda was a fully functional, field-ready solution designed specifically for the frontline in high-risk, high-complexity industries like mining.
Developed in 2018-2019 and live since 2020, SafeDay was able to harness significant advances in mobile and cloud technologies, analytics, and modern frameworks that enhanced usability, scalability, and performance. Over the past six years, SafeDay has been continually improved through 80+ releases driven by frontline feedback and is now deeply embedded across more than 100 operating mine sites and a wide spread of exploration camps.
To be successful in frontline safety and productivity, we address the common challenges identified by our clients and through our previous decades of developing and operating mobile applications for high-risk industries:
Simplifying by reducing safety clutter and complexity
Addressing the safety clutter and complexity from fragmented paperwork, first-generation apps, and bolt-on critical risk management systems that lead to lower quality risk assessments or inspections, verification fatigue, and tick-and-flick behaviours.
Improving supervisor field effectiveness
Providing real-time visibility of team activities enabling more effective prioritisation of time onto tasks and teams that need focus and support with coaching and risk management.
Accelerating learning and reducing repeat incidents
Faster feedback loops and field-level learning at the right time and place when teams are facing specific risks -- reducing the likelihood of repeat incidents across teams or sites.
Supporting secure, scalable contractor management
Enabling fast, controlled onboarding and integration of contractors and new workers into frontline safety systems.
Technology that meets the demands of frontline operational environments
Remote low-bandwidth environments, true offline capability, simple and intuitive user interfaces, 24/365 availability, and zero-disruption deployments -- including during both operations and shutdowns.
Enabling continuous improvement at speed and scale
Reducing the time from idea to action -- supporting improvements from group initiatives or frontline suggestions back into the hands of users quickly to realise value and drive engagement.
Our Approach to AI
Applied AI -- Powerful, Embedded, and Responsible
We believe AI and data have enormous value in frontline safety -- not just for analytics and reporting after the fact, but in real time, at the point of work, streamlining what frontline teams do and surfacing the context they need to make better decisions in the moment. SafeDay was architected for this principle from the beginning. That means we are not retrofitting AI onto a system that wasn't designed for it -- we are taking full advantage of AI where it genuinely matters, in the workflows your teams perform every shift. How we do that, and where we draw the boundaries, is as important as the capability itself.
Embedded intelligence and micro learning
SafeDay's in-product AI operates on a principle we call micro learning -- the platform continuously learns from what you, your team, and people in similar roles are doing, and uses that knowledge to make every workflow smarter over time. This is not generalised AI drawing on broad internet training data. It is deterministic intelligence, shaped by recency, frequency, and association -- recent events on your site, the frequency of specific hazards or faults, and the relationships between tasks, risks, and outcomes in your operation. The result is contextual intelligence that gets more relevant and more useful the more your teams use it. When a worker identifies a critical risk in a JHA, SafeDay surfaces incidents that have actually happened on that site in similar contexts -- not generic safety statistics. When an inspection question is linked to an open action or a recurring fault, SafeDay flags it automatically. The intelligence is specific, grounded in your operational reality, and delivered at the moment it can change behaviour.
Customer data stays in your environment
All AI processing in the SafeDay platform runs within AWS infrastructure, with guardrails in place to ensure customer data remains within your environment. We do not send customer data to third-party services that train open models -- your operational data, your incident history, your workforce behaviour patterns are never used to train AI models that benefit other organisations or become accessible beyond your environment. The principle is simple: we treat customer data with the same discipline we would apply to any sensitive operational information. We would not post it on the internet. We do not expose it to open model training. The intelligence SafeDay builds from your data stays in your operation, working for your teams.
AI in our development and support -- with humans in control
We also use AI to improve how we build and support SafeDay -- leveraging it to assist our development and support teams with productivity, analysis, and problem solving. We only leverage secure models which provide data privacy assurances appropriate for enterprise software development. Critically, AI suggestions are always reviewed, adapted, and implemented by our developers -- AI does not update our codebase or customer data directly and no lines of code or module enters our codebase without being required. This discipline protects the quality, sustainability, and long-term maintainability of the SafeDay platform. It avoids the accumulation of AI-generated complexity that can degrade code quality over time, and it ensures that every change to the platform reflects the judgement and expertise of the people responsible for it.
How We Work With You
A Platform and a Service -- From Day One to Long-Term Success
SafeDay is not just a platform -- it's a service. When you choose SafeDay, you get a dedicated team that is invested in your success from day one through to long-term continuous improvement. We offer five core services, which can be combined to match how your organisation wants to work.
SaaS Platform & Operations
Our core service. SafeDay is delivered as a fully managed SaaS platform -- built and operated by our in-house DevOps team in Singapore. We manage the infrastructure, platform security and availability, continuous core platform improvements, and Level 3 technical support. Because our development and operations are co-located and in-house, there are no handoffs, no outsourced dependencies, and no gap between what gets built and how it gets run. Your teams get a platform that gets better every release, without any internal IT burden.
Functional Support
Ongoing support for your safety and operational teams as they use and embed SafeDay in daily work. This includes guidance on module configuration, process optimisation, user adoption, and making the most of SafeDay's capabilities as your operation evolves.
Continued Improvement & Configuration
SafeDay evolves with your operation. We work with your teams on an ongoing basis to configure modules, refine forms and workflows, implement site-specific improvements, and manage content across your organisation -- ensuring SafeDay keeps pace with how your safety programme grows and changes.
Custom Module and Feature Projects
For processes that are unique to your organisation or industry, we can develop custom modules and features built on the SafeDay platform. These leverage the full SafeDay engine -- offline capability, dashboards, analytics, action management, and data APIs -- so your custom solutions feel native, not bolted on. Once delivered, they become part of your supported SafeDay platform seamlessly integrated into the menus, lists, dashboards and API.
Implementation Services
We support your rollout in whatever way suits your organisation. For customers who want a fully managed deployment, we lead the implementation end to end -- from configuration and training through to go-live and stabilisation. For customers who prefer to drive their own rollout, we provide the technical content, configuration support, and expertise to make it successful on your terms.
Our Team
Built by People Who Know the Industry
Our principals bring over 40 years of combined experience from leading technology, business transformation, and operational roles in high-risk industries including mining, utilities, and energy. We know how to build intelligent systems at scale -- and we have seen the pain points first hand. It's a combination that's rare, and it's what makes SafeDay different.
Jorgen Rasmussen
Co-Founder & Chief Technology Officer
Jorgen co-founded Dolphin Dynamics Labs in 2010 and leads SafeDay's product development and technology strategy as CTO. He oversees the engineering team and the core platform roadmap, and works closely with customer technology teams on architecture, integration, and enterprise deployment.
Over 15 years he has architected and delivered mobile, analytics, and ERP solutions for the mining and resources sector across multiple technology platforms and operating environments.
Alhay Aguirre
Co-Founder & Chief Operating Officer
Alhay co-founded Dolphin Dynamics Labs in 2010 and leads SafeDay's day-to-day operations as COO. She oversees the delivery team, customer support, platform operations, and continued improvement services -- ensuring that every customer receives the quality of service and responsiveness that SafeDay's enterprise customers require.
Her background spans over 15 years in technology delivery and operations for high-risk industries, with deep expertise in mobile platforms, systems integration, and cloud operations.
Andrew McLean
Client Engagement Manager
Andrew leads customer engagement, solution delivery, and value realisation for SafeDay's clients.
He brings 20 years of mining industry experience -- with more than half spent in site roles and frontline improvement projects across multiple commodities and four continents. Andrew has worked extensively with critical risk management systems for fatality prevention as part of broader safety transformations, and with lean-based frontline productivity programmes. That operational depth means he understands not just how to deploy SafeDay, but how to make it work in the real conditions your teams face every day.
Nick Routledge
Principal Technical Architect
Nick is SafeDay's Principal Technical Architect, bringing extensive experience in enterprise software architecture and cloud platform design for industrial environments. Working closely with Jorgen and the engineering team, Nick is responsible for SafeDay's platform architecture -- including the serverless cloud foundation, the Intelligent App Framework, the enterprise integration layer, offline infrastructure, security model, and API design.
His long experience delivering robust, scalable solutions for high-risk industries underpins SafeDay's industrial-strength technical foundation.